L'OREAL PROFESSIONNEL METAL DETOX Protective mask for sensitised hair

[SCIENTIFIC DISCOVERY] 
Wash after wash, the metal present in the water penetrates the hair fibre. This is one of the main causes of hair breakage and colour fading. At high concentrations, it increases the risk of hair breakage, causes unwanted highlights to appear and affects the quality of the colour. 
[SCIENTIFIC INNOVATION] 
The Metal Detox mask coats the hair fibre and protects it from particle build-up whilst deeply moisturising it. It is enriched with Glicoamine, an active ingredient small enough to penetrate the hair fibre, neutralise the metal and prevent its effects. This mask is part of the Metal Detox range, a comprehensive anti-metal treatment designed to prevent hair breakage and colour fading. 
[PREVENTS HAIR BREAKAGE, WITH 100 HOURS OF HYDRATION*.]& 
The hair fibre is strengthened and more resistant to damage. 
Hair is intensely moisturised: 100 hours of hydration*.
Hair is softer: +96% softer*. 
Result: -97% breakage*. 
[VIBRANT, SHINY COLOUR]
Long-lasting colour***, 2x more shine**. 
[PROFESSIONAL FORMULA]
-A melt-in, fast-absorbing texture. The mask instantly strengthens, moisturises and protects all hair types. Easy to rinse out. Vegan**** and sulphate-free********. 
-An addictive fragrance with a unique Tech signature, thanks to distinctive citrus notes combined with woody, musky notes.& nbsp;
-For the best Metal Detox experience, start with the leave-in pre-shampoo, then apply the Metal Detox anti-metal shampoo directly on top to gently remove build-up of metal particles*****, follow with the mask, then the high-protection cream and/or concentrated oil to strengthen the hair fibre. 
[FOR ALL HAIR TYPES] 
For all hair textures, including coloured, damaged, sensitised, bleached and natural hair.& 
[ASK FOR THE METAL DETOX TREATMENT IN SALON] 
During your next visit to the hairdresser’s, ask for the Metal Detox treatment enriched with Glicoamine to prevent hair breakage & colour fading: for a 99% reduction in hair breakage****** and 100% colour fidelity and long-lasting results*******. The Metal Detox range has been co-developed with hairdressers who are experts in colouring, highlights and lightening. @sebastiancolorist, @washingtonnunnes, @lucasdioslo & @charlotte_catherin. 

*Instrumental test following application of the Metal Detox Mask. **Instrumental test following use of the Metal Detox shampoo + mask. ***Colour retention after several washes with the Metal Detox shampoo + mask. ****No ingredients of animal origin. *****Instrumental test after 12 uses of the Metal Detox shampoo. ******Instrumental test after application of the pre-shampoo + shampoo + Metal Detox mask.******* No impact on colour development & optimised colour absorption. Instrumental tests on the pre-treatment + salon technical protocol + Metal Detox shampoo + mask.  ********Sulphate-free.