Lancôme ABSOLUE Day moisturiser

What if time was no longer our enemy?
 
Long perceived as an inevitable decline, ageing is being rethought at Lancôme. Rather than a descent into frailty, we see it as a vibrant ascent: growth, self-discovery and ever-evolving beauty. 

Committed to helping women shape the journey of time, Lancôme has long sought ways to prolong the skin's longevity. Decades of Lancôme research have revealed that the key to reversing skin ageing is to revitalise skin cells. 

The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover a 100% plant-based PDRN derived from roses. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve elasticity, hydration and overall texture: 5x collagen production(1).

The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover a 100% plant-based PDRN derived from roses. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve elasticity, hydration and overall texture: X5 collagen production(1). Absolute Longevity Cream incorporates two other longevity active ingredients: Perpetual Rose™, which preserves the cellular structure, and Proxylane, which corrects wrinkles and fine lines. Together, their synergistic action reverses the visible signs of ageing in just one week, for younger-looking skin that lasts longer: 

+65% hydration(3)
+36% firmer skin(4)
+9% lifted contours(5)

Women report: 
98% firmer skin(6)
96% redefined features (6)
88% lifted and firmer effect(6)

Absolue Longevity cream still has its iconic rose scent and a soft texture that melts into the skin. 

A pioneer in refillable packaging in 2018, Absolue continues its journey towards a more sustainable future. Its rose gold refillable design, both feminine and avant-garde, embodies Lancôme's commitment to a more sustainable future, with 25% less plastic and 67% less glass (7).

(1) In vitro test
(2) Clinical study, 50 women, after 1 week
(3) Instrumental test, 24 subjects after 4 hours
(4) Instrumental test, 40 subjects after 4 hours
(5) Clinical study, 40 subjects, after 8 weeks
(6) Consumer test, 50 women, after 1 week
(7) Comparison of one jar and two refills with three refillable Absolute creams