GHD SCULPT NOIR Interactive hair straightener

After 25 years of research and innovation in heat management, ghd has reached the pinnacle of its expertise with ghd sculpt™, its first interactive hair straightener. A true masterpiece of innovation, it heralds a new era of ultra-personalised styling: a straightener capable of reading, understanding and adapting to your hair in real time, better than you could yourself. This precise understanding of the hair now makes possible what was previously impossible: perfect styles, strand by strand, and, above all, zero damage to the hair’s natural structure*.

PERFECT STYLES & ZERO DAMAGE*:

- Zero damage to the hair’s natural structure*

- Up to 90% more shine¹

- 2.5× less frizz²

- Superior curl definition³

- Results up to 5x faster⁴

- Colour protection⁵

IDEAL FOR:

All hair types, textures and lengths.

Unlimited styling options: straighten, wave or curl with ease.

Suitable for daily use whilst maintaining long-lasting hair health.

HOW?

ghd sculpt™ is ghd’s first interactive straightener, featuring Heat‑Adapt™ technology powered by artificial intelligence. Unlike traditional straighteners, which only regulate the temperature of the plates, ghd sculpt™ revolutionises the world of beauty tech by directly measuring the temperature of the hair.

With 2,900 measurements per second, the straightener:

- detects the amount of hair between the plates,

- analyses the speed and styling technique,

- adjusts the heat in real time to precisely meet the hair’s needs.

The result: a personalised temperature, perfect styles and zero heat damage*.

THE ULTIMATE DUO:

To enhance the results of the ghd sculpt™ straightener, we recommend pairing it with a ghd styling product suited to your look.

- For perfectly straight hair, opt for ghd straight on smoothing spray, ideal for taming hair and controlling frizz.

- For long-lasting curls and waves, choose ghd curly ever after hold spray, designed to define and set the movement whilst maintaining a natural feel.

*Zero damage to your hair’s natural structure.

1Vs naturally dried medium-brown hair

2Vs naturally curly hair dried in the open air

3Vs ghd Chronos

4Vs ghd Original. A technical laboratory test shows that the ghd Sculpt is 5x faster at achieving the same high level of frizz reduction on curly hair.

Competitor’s 5Vs operating at 230°C