Discover the new Pure Color lipsticks, now refillable.
A long-lasting, moisturising matte finish.
BE UNFORGETTABLE
The emblematic Pure Color lipstick is reinvented in an innovative new formula available in 47 daring shades for plumped, sublimated lips.
EXCEPTIONAL 10-HOUR WEAR
Dress your lips in intense colour and enjoy 10 hours of exceptional wear, without compromising comfort.
VELVET MATTE FINISH
A blurred velvet matte finish for radiant, high-coverage colour. The new Pure Color matte blends perfectly into the lips thanks to its moisturizing formula.
CARE BENEFITS
Thanks to the Moisture Lock complex, lips are intensely nourished and moisturised. Lips are visibly plumped and smoothed, even after make-up removal.
EASY TO APPLY
A specially designed grape to sculpt and define your lips with effortless precision.
LIKE A JEWEL
The new gold case with magnetic cap has been designed like a piece of jewellery. Now refillable, it lets you change colour to suit your mood.
#Leaveyourmark*: one lipstick, one occasion.
Looking for a different finish? Discover Pure Color Crème and Pure Color Hi-Lustre lipsticks.
*Make a lasting impression
Apply lipstick in a single stroke for intense colour.
Apply several strokes to amplify the intensity.
Velvet matte finish
Exceptional hold of 10 hours
Moisturizing formula
Absolute comfort
Refillable case
Dimethicone, Isoeicosane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Bentonite, Trimethylsiloxysilicate, Polysilicone-11, Silica, Tocopheryl Acetate, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Tocopherol, Salicornia Herbacea Extract, Rubus Idaeus (Raspberry) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Caprylic/Capric Triglyceride, Triethoxycaprylylsilane, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Fragrance (Parfum), [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Carmine (Ci 75470), Manganese Violet (Ci 77742), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 7 Lake (Ci 15850), Red 21 (Ci 45380), Red 22 Lake (Ci 45380), Red 27 (Ci 45410), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 6 Lake (Ci 15985), Yellow 5 Lake (Ci 19140)] <ILN50396>