Giorgio Armani’s I WILL Eau de Parfum is shaking up the world of men’s fragrances. This woody, amber fragrance reinterprets Madagascan vanilla, revealing its raw, leathery and textured intensity.
THE STORY
I WILL embodies the mantra of a determined and daring generation: success is not a matter of chance, but a demonstration of willpower. I WILL invites you to take control of your own life.
To embody this vision, Jonathan Bailey, a leading figure on the Hollywood scene, has been cast in the lead role of the I WILL film campaign.
THE FRAGRANCE
I WILL’s evolving signature accompanies the man from morning to night, leaving a memorable trail in its wake.
Sparkling Calabrian bergamot and aromatic lavender, enhanced by a violet leaf accord, open this fragrance with radiance and brilliance. At its heart, warm and addictive Madagascar vanilla absolute meets the raw power of woody leather to reveal a captivating and inimitable masculinity.& nbsp;
THE BOTTLE
Set against a cinematic backdrop inspired by Hollywood, I WILL asserts its visual power through an architectural bottle featuring deep black and warm gold lines. A refillable bottle, designed to leave its mark on time.
For a complete ritual, spray onto your wrists, the crooks of your elbows and your neck: I WILL leaves a 24-hour* scent trail, giving you a feeling of power that stays with you throughout the day.
*Consumer test on 69 men, valid in Europe only.
Woody amber
560638 05 - INGREDIENTS: ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • LINALYL ACETATE • CITRUS AURANTIUM BERGAMIA PEEL OIL • CARVONE • LIMONENE • LINALOOL • VANILLIN • JUNIPERUS VIRGINIANA OIL • POGOSTEMON CABLIN OIL • PINENE • LAVANDULA OIL/EXTRACT • HYDROXYCITRONELLAL • COUMARIN • SCLAREOL • BETA-CARYOPHYLLENE • CITRUS AURANTIUM PEEL OIL • CITRONELLOL • ROSE KETONES • PELARGONIUM GRAVEOLENS FLOWER OIL • CITRUS LIMON PEEL OIL • TERPINEOL • TERPINOLENE • GERANYL ACETATE • GERANIOL • CITRAL • ALPHA-TERPINENE • METHYL 2-OCTYNOATE • CAMPHOR (F.I.L. N70093774/2).
The lists of ingredients used in our brand’s products are updated regularly. Before using any of our brand’s products, please read the list of ingredients on the packaging to ensure that the ingredients are suitable for your personal use.