GEOFFREY BEENE

Born in Louisiana in 1927, Geoffrey Beene is one of the most famous figures of American haute couture. Jersey and flannel are his favorite subjects. Geoffrey Beene is the first to present a men's ready-to-wear collection. In 1975, he launched his first perfume, Gray Flannel, which received the Oscar for the most elegant packaging and that of the best men's fragrance. Refined and elegant perfumes.