THE #1 MASCARA* IN ITS RADICAL VERSION
For more than 15 years, Mascara Volume Effet Faux Cils has been the reference in volume mascaras. Often copied, never equaled, it is recognized for its intense volume, always flawless day after day, combined with a care formula to nourish the lashes.
Discover the N°1 mascara* in its radical version, Mascara Volume Effet Faux Cils Radical.
For 9x more volume** and spectacular black intensity.
- 90% of women see an intense make-up result
- 85% of women see intense volume
- 93% of women see intense black color on lashes
Tested on 122 women between the ages of 25 and 65.
Discover the blackest Yves Saint Laurent mascara, thanks to a new formula saturated in Carbon Black for a radical "false lash effect" result. A new formula infused with Argan oil and walnut extract from the YSL Beauté Ourika gardens, for sublimated and supple lashes.
Discover a new volumizing brush designed to store more formula and deliver an immediate charge, for intense volume. Its combination of rigid and flexible fibers ensures a controlled distribution of the formula, for a clump-free result.
The Radical Faux Lash Volume Mascara case confronts Gold with Black. Black is the symbol of elegance and transgression, the expression of the YSL woman. Gold is preserved as the couture heritage of the YSL universe.
* Source: NPD France, Prestige brands in the selective market, sales in units and in value over the years 2019 and 2020.
** Instrumental test on 25 women.