"ABSOLUTE & VIBRANT HAPPINESS
Happiness is more than an emotion, it is a pure and vibrant feeling. A powerful and universal force in constant motion, which spreads around us and is shared.
Both universal and intimate, happiness is embodied in every woman in many ways.
With La Vie Est Belle Iris Absolu, Lancôme opens a new chapter of powerful, shared happiness. An invitation to make life more beautiful, every day.
THE NEW INTENSITE D'IRIS
The quintessence of La Vie est Belle's iconic olfactory signature, La Vie est Belle Iris Absolu pays tribute to the Iris, one of the most precious ingredients in the perfumers' palette.
With ten times the concentration of Iris than the iconic Eau de Parfum, this creation offers a vibrant and elegant olfactory interpretation of La Vie est Belle.
This new Eau de Parfum combines a fresh, fruity facet - orchestrated around a Fig-Cassis accord - with the iconic Iris Pallida, the blue gold of perfumery, and Bali Patchouli.
"The inspiration came from the Mediterranean scents and the gardens of Lancôme's Domaine de la Rose in Grasse (...). We wanted a more natural version, with scents of fig trees and vegetal notes reminiscent of wild herbs," Anne Flipo and Dominique Ropion, perfumers and creators of La Vie est Belle.
Lancôme supports responsible sourcing of its ingredients from local producers.
At the heart of La Vie est Belle Iris Absolu, the essence of Patchouli from Bali is eco-sourced and comes from a sustainable and solidarity-based industry, and the Iris Pallida is grown and harvested in France.
AN INFINITE CRYSTAL SMILE
The vibrant depth of the trail is illustrated on a new emblematic bottle, where multiple crystal smiles are engraved endlessly on the glass.
Lancôme, the French brand of happiness since 1935."