L'OREAL PROFESSIONNEL RECHARGE SHAMPOING Serie Expert Metal Detox

[SCIENTIFIC DISCOVERY] Wash after wash, the metal in the water penetrates the fibre. It is one of the major causes of hair breakage and colour fading. In high concentrations, it creates a risk of hair breakage, the appearance of undesirable highlights and impacts the quality of colour. [SCIENTIFIC INNOVATION] Metal Detox anti-metal cleansing cream gently eliminates excess metal* from the hair while nourishing the fibre. Patented technology, enriched with Glicoamine, an active ingredient small enough to penetrate the fibre, neutralise metal and prevent its effects. The cream wash is part of the Metal Detox range, a complete anti-metal protocol to prevent hair breakage and colour fading. [DETOXIFIES YOUR HAIR] Hair is gently washed and metal is eliminated*. The fibre is nourished: +67% nutrition**. Hair is smoother for 72 hours***. The fibre is strengthened and more resistant to damage. [VIBRANT AND SHINY COLOUR] Sulphate- and dye-free formula******. Long-lasting colour****, 2x shinier hair***. [PROFESSIONAL FORMULA]  - A rich, generous, sulphate-free cream cleanser that transforms into a concentrated foam. Easy to rinse off. Vegan***** and sulphate-free******. - An addictive fragrance with a unique Tech signature, thanks to distinctive citrus notes combined with musky wood notes. - For the best Metal Detox experience, start with the Leave-In Pre-Shampoo, then apply the Anti-Metal Shampoo directly on top, followed by the Metal Detox Protective Mask to protect the fibre from particle deposits and the Metal Detox High Protection Cream and/or Concentrated Oil to strengthen the fibre. [FITS ALL HAIR TYPES] For all hair textures, colour-treated, damaged, sensitised, bleached and natural hair. [ASK FOR THE METAL DETOX PROTOCOL AT YOUR HAIR SALON] Next time you visit your hair salon, ask for the Metal Detox protocol concentrated in Glicoamine to prevent hair breakage & colour fade: for -99% hair breakage******* and for 100% long-lasting colour fidelity********. The Metal Detox range was co-developed with hair stylists who are experts in colouring, balayage and lightening. @sebastiancolorist, @washingtonnunnes, @lucasdioslo & @charlotte_catherin. *Instrumental test after 12 uses of Metal Detox shampoo. **Instrumental test ***Instrumental tests after using Metal Detox shampoo + mask. ****Colour retention after several washes with Metal Detox shampoo + mask. *****No ingredients of animal origin. ******Free of sulphated surfactants. *******Instrumental test after application of Metal Detox pre-shampoo + shampoo + mask. ********No impact on colour build-up & Optimised colour absorption. Instrumental tests on pre-treatment + technical protocol in salon + shampoo + Metal Detox mask.