What if there was another way?
Paradigm, the new signature fragrance for men from Prada.
A fragrance that transcends traditional preconceptions by asking the question: what if there was another way?
A question that invites experimentation and opens up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm.
ANOTHER WAY TO NAME A FRAGRANCE
Paradigm [pa-ra-digm] noun. masculine.
A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct link to our iconic women's fragrance: Paradoxe.
ANOTHER WAY TO COMPOSE A FRAGRANCE
Paradigm Eau de Parfum rethinks the traditional way of creating a fragrance.
Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open up a new olfactory paradigm by inverting the traditional structure of perfume composition, starting from the base and working upwards, like an inverted pyramid, a symbolic echo of Prada's iconic triangle logo.
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
The intensity of the fragrance is amplified by your body heat. Apply it to the hollows of your knees and elbows for a more powerful and longer-lasting scent.
If you prefer to apply perfume to your wrists, remember to reapply after washing your hands, as water tends to dilute the scent.
After application, avoid rubbing or patting the skin. This alters the fragrance and shortens its longevity.
Woody amber
1266121 05 - INGREDIENTS: ALCOHOL • PERFUME/FRAGRANCE • AQUA/WATER/EAU • COUMARIN • LINALOOL • LIMONENE • CITRONELLOL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL BENZOATE • CITRAL • BENZYL CINNAMATE • CINNAMAL • BENZYL ALCOHOL • FARNESOL • METHYL ANTHRANILATE • EUGENOL (F.I.L. N70057716/1).
The lists of ingredients used in our brand's products are regularly updated. Before using any of our brand's products, please read the list of ingredients on the packaging to ensure that the ingredients are suitable for your personal use.
PRÉCAUTIONS D’EMPLOI :
INFLAMMABLE JUSQU’À SÉCHAGE. À TENIR À L’ÉCART DE LA FLAMME OU DE LA CHALEUR. ÉVITER DE VAPORISER VERS LES YEUX.