Lacoste L.12.12 BLEU Eau de Parfum Spray
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"FROM POLO TO PERFUME
THE PERFUME
Lacoste L.12.12 Bleu men’s fragrance reveals the sparkling freshness of iced yuzu.
Its vibrant heart of lavender and geranium gives way to the woody depth of cedar.
A woody-citrus fougère Eau de Parfum that combines intensity and sophistication.
A contemporary creation, perfect for the modern man in search of elegance.
THE PACKAGING
The men’s fragrance bottle echoes the iconic polo shirt design with its subtle piqué texture.
Clad in deep blue and featuring a tone-on-tone embroidered crocodile, it exudes intensity and sophistication.
The gunmetal silver details emphasise the modernity of this Eau de Parfum.
The case, adorned with vertical white stripes, is inspired by the piping of the iconic polo shirt.
THE NAME
L.12.12: L for Lacoste, 1 for the ‘petit piqué’ fabric, 2 for the short-sleeved style, 12 for the final version of the polo shirt chosen by René Lacoste.
Blue embodies the colour and unique identity of this men’s eau de parfum.
THE ADVERTISING CAMPAIGN
The campaign is set in the elegant atmosphere of a Parisian dressing room.
The iconic blue polo shirt becomes the symbol of a fragrance for the modern man, whilst the play of light enhances the bottle and captures the energy of L.12.12 Bleu.
THE COLLECTION
L.12.12 Bleu joins the iconic Lacoste collection alongside Blanc, Silver Grey and Noir.
This Eau de Parfum adds a further olfactory nuance to the brand’s fragrance range.
Made in France, this fragrance has been created using French expertise.
Fragrance :
Woody, Citrus, and Fern
Olfactive pyramid :
Top Note : Yuzu & Ginger
Heart Note : Lavandin & Geranium
Base Note : Cedarwood & Vetiver
ALCOHOL, PARFUM (FRAGRANCE), AQUA (WATER), TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, JUNIPERUS VIRGINIANA OIL, LIMONENE, CITRUS LIMON (LEMON) PEEL OIL, COUMARIN, TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL, LINALOOL, LINALYL ACETATE, PINENE, CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, CITRUS AURANTIUM PEEL OIL, POGOSTEMON CABLIN OIL, ALPHA-ISOMETHYL IONONE, PELARGONIUM GRAVEOLENS FLOWER OIL, CITRAL, LAVANDULA OIL/EXTRACT, BETA-CARYOPHYLLENE, CITRONELLOL, GERANIOL, GERANYL ACETATE, ROSE KETONES, TERPINOLENE, TERPINEOL, VANILLIN, MENTHOL, ALPHA-TERPINENE, CAMPHOR, BENZYL BENZOATE.