SHU UEMURA Izumi Tonic Fortifying Mask Fortifying mask with rice water for fragile hair

izumi tonic takes up the codes of the ancestral Japanese tradition "yu-su-ru" of beautifying hair by bathing it in rice water. Infused with rice water, this mask provides many essential minerals and vitamins for strong, thick, and shiny hair.

The rice water contained in this treatment is at its optimal concentration to coat the fiber and provide it with all its benefits. Its white balm texture marries the hair to give it hydration and strength. The hair is 30x stronger*. Hair is softer and protected from breakage, split ends are reduced by 91%*. The precious rice of Izumi Tonic is harvested in a sustainable rice field in Hyōgo, Japan, where it grows peacefully in a protected ecosystem.

Its androgynous and vigorous fragrance with floral notes is revealed thanks to noble ingredients exclusively used by the creator of the perfume. The lemony, woody and musky notes reflect a sublime landscape of Japanese rice fields. Its opening is articulated by notes of bergamot and lemon infused in a heart of ylang ylang. Its base notes combine sandalwood and rice powder. The scent of vanilla seals this unique fragrance for a desirable and comforting finishing touch.

The izumi tonic mask is ideal for fragile hair, in search of strength and thickness.

*Instrumental test: Izumi Tonic Shampoo + Mask + Serum