SHU UEMURA Izumi Tonic Thickening Serum Thickening serum with rice water for fragile hair

izumi tonic takes up the codes of the ancestral Japanese tradition "yu-su-ru" of beautifying hair by bathing it in rice water. Infused with rice water and ceramides, this thickening serum provides many essential minerals and vitamins for strong, thick, and shiny hair.

The rice water contained in this treatment is at its optimal concentration to coat the fiber and bring it all its benefits. Its light gel texture adapts to the hair and visibly increases its diameter. The hair is 30x stronger*. They are softer and protected from breakage, split ends are reduced by 91%*. The precious rice of Izumi Tonic is harvested in a sustainable rice field in Hyōgo, Japan, where it grows peacefully in a protected ecosystem.

Its androgynous and vigorous fragrance with floral notes is revealed thanks to noble ingredients exclusively used by the creator of the perfume. The lemony, woody and musky notes reflect a sublime landscape of Japanese rice fields. Its opening is articulated by notes of bergamot and lemon infused in a heart of ylang ylang. Its base notes combine sandalwood and rice powder. The scent of vanilla seals this unique fragrance for a desirable and comforting finishing touch.

Izumi tonic serum is ideal for fragile hair, in search of strength, thickness and texture.

*Instrumental test: Izumi Tonic Shampoo + Mask + Serum