L'OREAL PROFESSIONNEL METAL DETOX Pre-Shampoo

[SCIENTIFIC DISCOVERY]
Wash after wash, the metal present in the water penetrates the hair fibre. This is one of the main causes of hair breakage. But did you know that porous hair is at greater risk of breakage because it absorbs twice as much water – and therefore twice as much metal? Daily stressors such as chemical treatments, heat styling tools or UV exposure increase the number of micro-breaks on the hair’s surface and create cavities in the cortex. This makes the hair even more porous, causing it to absorb excessive amounts of water – and consequently metal – leading to a higher risk of hair breakage. 

[SCIENTIFIC INNOVATION]
Anti-porosity* technology to treat the hair when it is most vulnerable to water: before shampooing. It is formulated with 2% Glicofiller, an active ingredient that acts in two ways – on the surface and within the cortex – to prevent excessive absorption of metal-containing water:
- On the surface: it coats the hair fibre and fills 1 million micro-breaks in just 1 minute**. 
-Inside the hair fibre: it penetrates deeply and fills micro-breaks right down to the cortex. 
This new Pre-Shampoo is part of the Metal Detox range, a comprehensive anti-metal treatment designed to prevent breakage and colour fading. 

[REPAIRS 1 MILLION MICRO-BREAKAGES IN 1 MINUTE**.]
The hair fibre is less porous*, 25 times stronger, with a 96% reduction in breakage after just one use**. 
Hair is intensely moisturised: 72 hours of hydration, softness and suppleness**. 
Instantly plumped up, hair is nourished and visibly healthier. 

[INSTANT DETANGLING]
Instant and effective detangling for all hair types. 
Prepares the hair before washing and makes shampooing easier. 

[PROFESSIONAL FORMULA]
- A light, concentrated gel texture that penetrates instantly and deeply into the hair fibre. Instant action, no need to leave on. Vegan*** and sulphate-free****. 
- An addictive fragrance with a unique Tech signature, thanks to distinctive citrus notes combined with woody, musky notes. 
- For best results, apply to wet hair, then layer with the Metal Detox shampoo. Rinse. Follow with the mask, then the cream and/or oil. By layering the shampoo directly, you eliminate one rinsing step compared to a traditional pre-shampoo, thereby reducing water consumption. 

[SUITABLE FOR ALL HAIR TYPES]
For all hair textures, including coloured, damaged, sensitised, bleached and natural hair.& nbsp;

[ASK FOR THE METAL DETOX TREATMENT AT YOUR HAIRDRESSER’S]
On your next visit to the hairdresser’s, ask for the Metal Detox treatment enriched with glycoamine to prevent hair breakage & colour fading: for a 99% reduction in hair breakage***** and 100% colour fidelity and long-lasting colour******. The Metal Detox range has been co-developed with expert hairdressers. @sebastiancolorist, @washingtonnunnes, @lucasdioslo & @charlotte_catherin. 

*Instrumental test after 10 applications of the Metal Detox pre-shampoo + shampoo + mask + oil.
**Instrumental tests. 
***No ingredients of animal origin.
****Sulphate-free.
*****Instrumental test following application of the pre-shampoo + shampoo + Metal Detox mask. 
******No impact on colour development & optimised colour absorption. Instrumental tests on the pre-treatment + salon technical protocol + Metal Detox shampoo + mask.