L'OREAL PROFESSIONNEL METAL DETOX Anti-metal shampoo

[SCIENTIFIC DISCOVERY] Wash after wash, the metal present in the water penetrates the hair fibre. This is one of the main causes of hair breakage and colour fading. At high concentrations, it increases the risk of hair breakage, causes unwanted highlights to appear and affects the quality of the colour. [SCIENTIFIC INNOVATION] The Metal Detox anti-metal cleansing cream gently removes excess metal* from the hair whilst nourishing the hair fibre. Patented technology, enriched with Glicoamine, an active ingredient small enough to penetrate the hair fibre, neutralise the metal and prevent its effects. The cleansing cream is part of the Metal Detox range, a comprehensive anti-metal treatment designed to prevent hair breakage and colour fading. [DETOXIFIES YOUR HAIR] Hair is gently cleansed and metal is removed*. The hair fibre is nourished: +67% more nourishment**. Hair remains smoother for 72 hours***. The hair fibre is strengthened and more resistant to damage. [VIBRANT, SHINY COLOUR] Sulphate-free and colourant-free formula******. Long-lasting colour****, hair 2x shinier***. [PROFESSIONAL FORMULA] - A rich, generous, sulphate-free cleansing cream texture that transforms into a concentrated lather. Easy to rinse out. Vegan***** and sulphate-free******. - An addictive fragrance with a unique Tech signature, thanks to distinctive citrus notes combined with woody, musky notes. - For the optimal Metal Detox experience, start with the leave-in pre-shampoo, then apply the anti-metal shampoo directly on top, followed by the Metal Detox protective mask to shield the hair fibre from particle build-up, and the Metal Detox high-protection cream and/or concentrated oil to strengthen the hair fibre. [SUITABLE FOR ALL HAIR TYPES] For all hair textures, including coloured, damaged, sensitised, bleached and natural hair. [ASK FOR THE METAL DETOX TREATMENT IN SALON] During your next visit to the hairdresser’s, ask for the Glicoamine-enriched Metal Detox treatment to prevent hair breakage and colour fading: for a 99% reduction in hair breakage* ****** and for 100% colour fidelity and long-lasting colour********. The Metal Detox range was co-developed with hairdressers who are experts in colouring, highlights and lightening. @sebastiancolorist, @washingtonnunnes, @lucasdioslo & @charlotte_catherin. *Instrumental test after 12 uses of Metal Detox shampoo. **Instrumental test ***Instrumental tests after application of Metal Detox shampoo + mask. ****Colour retention after several washes with Metal Detox shampoo + mask. *****No ingredients of animal origin. ******Sulphate-free. *******Instrumental test following application of the Metal Detox pre-shampoo, shampoo and mask. ********No impact on colour development & optimised colour absorption. Instrumental tests on the pre-treatment, salon technical protocol, shampoo and Metal Detox mask.